Maximising the stable environment - covering aspects such as ventilation, flooring, bedding, lighting and the use of therapeutic tools for the stabled horse

Article by Adam Jackson

Horses stay in their stables for different durations based on their care, training regime, health status, and seasonal changes.  Ensuring your horse's comfort and well-being in their stable is crucial, as inadequately designed facilities can lead to injuries, health issues, and fire hazards. With horse welfare under the spotlight with the focus being on the keeping and protection of animals under the European Union review, there is no better time to look at how we can maximise the stable environment.

Ammonia

Ammonia is a serious irritant that can harm the respiratory tract and cause breathing difficulties.  Lower concentrations of ammonia can irritate a horse's upper respiratory tract, while higher levels may skip this area and lead to inflammation and fluid buildup in the lower lungs.  Ammonia triggers inflammation, which increases mucus production and disrupts the function of cilia in the respiratory tract, negatively impacting the immune response.  When cilia malfunction, dust and dirt can accumulate in a horse's lungs, causing health issues and decreased performance.

Monitoring ammonia levels in stables is crucial, as levels should ideally be below 10 ppm, and an odour of ammonia typically indicates levels are dangerously elevated at 20-30 ppm, which can harm horses' health.  

Bedding

Ammonia can be managed effectively through proper stable management in addition to ensuring good ventilation. To improve the absorption of urine and faeces and lower ammonia levels, add extra dry bedding in the areas of the stable where the horse often soils.  A recent study has shown that even with regular cleaning, elevated ammonia levels can remain near the floors.  Using a combination of highly absorbent bedding materials and an ammonia-neutralising product can help lower ammonia levels.

Bedding made of pine shavings is excellent at controlling the ammonia levels.  The pine oil in the shavings tends to inhibit the bacteria that converts urine into ammonia, thus keeping the ammonia levels low.  In addition, bedding that has strong shavings provide cushioning rather than compacting together.

Stable floor setups

The type of surface on which a horse stands for extended periods can significantly influence its comfort, movement quality, and overall soundness. Consequently, it is essential to invest time and resources in choosing the appropriate flooring for your stables. Moreover, selecting the right flooring can enhance operational efficiency and lower costs associated with hygiene management and stable cleaning. Finally, conduct routine inspections of your flooring to guarantee safety and avert potential hazards.

There are two main categories of flooring: permeable and impermeable.

Permeable or porous stable flooring can consist of either conventional packed clay or a specially engineered geotextile membrane. In the case of the latter, the membrane layers act as a barrier between the horse and bedding and the underlying base material. 

In both scenarios, it is essential to install pervious materials on a foundation of well-graded crushed and compacted stone.  There are disadvantages associated with the use of pervious flooring. While packed clay is softer than cement or asphalt, it is prone to becoming uneven when exposed to additional moisture, particularly if deep bedding is not utilised. 

Membrane layers can also contribute to urine accumulation, leading to an increase in ammonia levels that negatively impact the respiratory health of horses. Furthermore, this moisture can permeate the underlying base material, resulting in the development of unpleasant odours. Another significant issue with this type of stall construction is the potential for groundwater contamination.

Stable flooring that is impermeable or impervious is specifically engineered to stop urine and moisture from seeping through. To facilitate the elimination of urine and faeces, it is essential to either grant the horse access to an outdoor space or to supply bedding that can absorb moisture and offer cushioning.  

It is essential to have a solid foundation beneath for the entire system to function effectively. Stall flooring consists of a base layer and an upper layer of material. If the base is not properly established, the overall performance will be compromised. 

Additionally, rubber matting is regarded as an ideal durable choice due to its ability to mitigate hardness, alleviate fatigue in the horse's legs, and simplify the cleaning process. Rubber mats may require a significant initial investment; however, they offer long-term benefits by facilitating consistent cleaning, lowering bedding expenses, and enhancing the health, comfort, and overall wellbeing of horses.  

A correctly installed rubber mat should be even and stable while offering a degree of cushioning. The market offers a range of matting options, including custom wall-to-wall installations and interlocking mats. It may be beneficial to explore mats that are thicker and more cushioned to provide insulation against cold floors and to minimise the risk of pain in the hip, stifle, hock, fetlock, and pastern areas.  

In certain circumstances, it may be necessary to install a drain in a non-porous stall to facilitate the collection of liquids. A drain is particularly beneficial in veterinary or maternity stalls that require regular washing. Drains should be situated near a wall, and the stall should be graded appropriately. If drains are installed, ensure that cleanout traps are included to capture and eliminate solid waste.

Ventilation

Good ventilation in stables is essential for removing bad odours, improving indoor air quality and humidity, which supports horse health, while also controlling temperature and condensation to extend the building's lifespan.

Horses are obligate nasal-breathers and grazing posture hinder their ability to effectively clear dust and debris from their respiratory systems.  Prioritising good ventilation is essential for maintaining horses' health, as it mitigates the risks of respiratory diseases caused by airborne pollutants. Failure to minimise airborne particulate matter like mould, mildew, and dust-borne bacteria can lead to serious respiratory diseases, including asthma, allergic reactions and upper respiratory tract viral infections (i.e. herpes, influenza).  

Another source of moisture is the condensation that develops within the barn.  Inadequate ventilation, especially from closed doors during cold weather, can lead to increased moisture buildup indoors.  The horses themselves are a source of moisture and with the more horses kept in for longer periods, the more condensation that is generated. Therefore, it is vital to refresh the air inside the barn constantly to ensure the health and well-being of the animals.

Natural ventilation offers the most affordable solution with minimal initial investment, zero maintenance expenses, and no energy consumption.  However, a combination of natural and mechanical ventilation can enhance air quality and comfort in a stable block. 

Installing air inlets low and outlets high in the barn harnesses the natural tendency of warm air to rise, improving ventilation efficiency.  To optimise ventilation, high outlet vents should be installed at the roof's ridges, where warm air naturally accumulates. 

During winter, the barn doors may remain shut to retain heat, while strategically placed vents ensure adequate airflow, and in summer, windows and stable doors may be left open to promote ventilation and comfort.  Using horse body heat to warm a stable leads to very poor interior air quality due to inadequate ventilation and the accumulation of ammonia and other gases.  In a well-ventilated, unheated stable with good air quality, the air temperature typically stays within 0-5° C /  5-10° F of the outdoor temperature.

A well-designed mechanically ventilated barn allows for precise regulation of indoor air quality, surpassing the capabilities of a naturally ventilated barn.  Power ventilation systems in barns often incorporate exhaust fans and high-volume, low-speed units strategically placed in main aisles, barn ends, or between stables for optimal airflow.  Individual fans in stables or aisles primarily serve to disperse particulates and repel insects rather than provide significant cooling.

If you are designing a brand new stable, the steeper the pitch of the roof, the faster the stale air will exhaust through the top ridge vents. 

Vents and grates at the bottom of stable partitions help improve air circulation, effectively reducing ammonia fumes from urine.  Stabled doors should feature grated panels to ensure both security and proper ventilation.

Water Supply

A steady availability of clean, fresh water is crucial for preventing dehydration and colic.  You can provide water in your stable using either buckets or automatic drinking bowls, depending on your setup.

Automatic drinking bowls can be costly and require installation.  It's difficult to gauge your horse's water intake, but you can minimise physical labour in the yard and make sure your horse has constant access to fresh, clean water.

Water buckets are an affordable choice and you can track your horse's water intake, but it involves lifting and transporting the buckets to and from the stable.  

Lighting

Horses possess an internal timing mechanism known as a circadian rhythm, which regulates various physiological and behavioural functions.  This internal clock is controlled by the daily 24-hour cycle of light and darkness and operates in nearly every tissue and organ.  

Scientific research supports the use of lighting systems that emit blue light similar to sunlight is advised for daytime use and a soft red light should be utilised during the night.  Enhancing stable lighting can optimise the horse's health and wellbeing by supporting its natural circadian rhythm.  All elements of their physiology can function more harmoniously and in sync with the environment.

Social interactions 

Recent studies indicate that private stables may not promote health and well-being as effectively as communal environments.  The results indicated that horses housed in 'parcours' exhibited minimal abnormal behaviours like stereotypies, had the freedom to move throughout most of the day, engaged with other horses, and maintained positive interactions with humans.  

Although this may not always be viable within training yards, stable adaptations can be made to increase social interactions. Windows in stables with views to other stables or paddocks allow horses to see and interact, even if they are not in direct contact, stall partitions with bars allow for visual and olfactory contact and individual turnout paddocks or pens allow horses to graze and interact in close proximity.  

Feeding and entertainment

Horses should ideally have unrestricted access to hay; however, using slow feeders or automated feeders are also available to provide small portions throughout the day.

Entertainment devices can also help stimulate interaction and engagement, reducing the chances of stress and the emergence of negative habits (vices).  Stable toys, mineral licks, stable treats, spreading forage in different locations, visual stimulation such as mirrors and brushes affixed to walls or fences all offer enrichment.

Technology

A range of technology is increasingly accessible to facilitate continuous care around the clock.  Technology has the potential to staff, allowing them to redirect their time towards enhancing equine welfare.

The integration of camera-GPS surveillance with specialised software monitors the movements of individuals and determines the typical behaviour patterns for each horse within the herd.  This cost-effective technology can alert yard personnel if a horse exhibits unusual behaviour.

There are a range of therapeutic technologies that can be utilised in the stable environment such as massage rugs, leg wraps and boots and handheld complimentary devices; as well as additional training and rehabilitation systems such as spas, treadmills, combi floors and solariums. All of which can be considered for enhancing the horse's well-being. 

Conclusion

Ensuring the comfort and well-being of the horse within the stabled environment by adapting structures and utilising enrichment tools can help prevent injuries, health issues and fire risks. By promoting best practice for keeping the competition horse and ensuring natural behaviours are expressed as much as possible within the training regimes, will only benefit the horse thus increasing performance results.  

How racing is making strides into ‘Big Data’

Article by Alysen Miller

Unless you’ve been living under a rock, you may have noticed many male footballers wearing what appears to be a sports bra during training and matches. This is not a political statement, a show of solidarity with their female counterparts, perhaps; nor is it the latest fashion craze. Rather the bras are, in reality, GPS tracker vests. Containing a small Global Positioning System gadget, they allow team managers and trainers to collect and analyse players’ individualised GPS data in order to make informed decisions about tactics and training.

Like all big-money sports, the top football clubs now employ legions of data nerds to crunch the numbers on all aspects of their players’ performances. Premier League football club, Arsenal, uses the STATSports system to gather physical data on all their players, from the under-12s to the men’s and women’s first teams. Marketed as “the most advanced wearable tech on the market” (that’s the famous bra), it records some 250 separate metrics, including accelerations and decelerations, average heart rate, calories burned, distance per minute, high-speed running, high-intensity distance, max speed, sprints and strain. The statistics are available live during training sessions so coaches can make real-time adjustments where necessary. 

And it goes beyond wearable tech. Players at last year’s World Cup in Qatar were able to get insights into their on-field performance through FIFA’s own player app. Physical performance metrics were collected through a highly accurate in-stadium tracking system, including multiple cameras located around the pitch. These included distance covered at various speed thresholds, number of actions above 25 miles per hour (about 40 kilometres per hour), and maximum speed – all displayed on positional heat maps. Thanks to this data, we know that Kylian Mbappé hit a top speed of 35.3 kilometres per hour (about 22 miles per hour) against Poland in the round of 16. Impressive for a two-legged athlete, even if he won’t be giving the likes of Flightline or Baaeed a run for their money.

Football is following in the footsteps of baseball and American football by embracing “Big Data”. Not only does this enhance teams’ abilities to play and train, it adds another dimension to the spectator experience. Who doesn’t want to know how far their favourite player ran? Horse racing, by contrast, still relies on a mathematical speed model, Timeform, developed in the 1950s.

“When you look at other professional sports, racing’s a fair way behind in terms of how we measure the athlete,” says David Hawke. “Basically, we don’t measure the athlete in a biometric sense at all, whereas most other professional sports measure their athletes in competition, when the athletes are at their highest output and highest exertion. And this is the crucial point.” Hawke is hoping to change all that. He is the managing director of StrideMaster, a system that combines GPS and motion capture technologies to produce detailed insights into the horse’s performance. 

“When we developed the technology, back in 2010, it was essentially technology for race day: tracking horses, getting all their times—all the normal race track performance information that punters might want to see,” he explains. In the course of gathering this information, Hawke accumulated a treasure trove of biometric data. In 2018, he joined up with Dr David Lambert. Kentucky-based Dr Lambert is an expert on equine physiology and the founder of a company called Equine Analysis Systems, which leverages this understanding of how the horse moves to select elite, high-performance thoroughbreds. 

He is looking for the top one percent, the cream of the crop. Hawke’s idea was to take this hypothesis and turn it on its head; in other words, to find the one percent “who were in trouble.” In this way, by identifying the horses that are trying to cope with a problem, vets and trainers would have a crucial data point which could be used to help prevent injuries before they happen.

So how does it work? Here comes the science part. Essentially, every horse has a unique stride “fingerprint.” Thanks to Hawke’s data, we not only know what that fingerprint looks like, but also when the horse deviates substantially from that fingerprint.

 The first step is to collect high-resolution data of the horse at the gallop. This is because, as prey animals, horses are disinclined to show lameness at the walk or trot (the traditional way of assessing a horse’s soundness). “The forces that are at play when a horse is going at 40 miles per hour compared to when it’s being trotted up at five miles per hour are completely different,” says Hawke. “The price that the horse pays for going fast is that it gives up autonomy over a number of things,” he continues. “It gives up autonomy over its breathing, for example. It becomes a mechanical breather. It also gives up autonomy over its footfall. If it’s got a raging foot abscess at the walk or the trot, it will decide not to put its foot down. But at the gallop, it can’t do that. It has no choice over when it puts each foot down. So the only option it’s got left to manage an issue that’s impacting it is postural change: it’s going to hold itself differently; it’s going to use different muscles to try and take the pressure off.” 

To capture these changes, samples are taken from three axes: the vertical, the longitudinal and the medial. This data is captured by a device about the size of an iPhone that’s slipped into the saddle cloth. These samples are then broken down further: “We split the stride up into three parts,” Hawke explains. “We have the hind leg stance phase, which is the primary propulsion and power source for the horse. Hind leg spring function is absolutely critical to a good stride, so if anything’s wrong at the back end, that immediately gets transferred to the front end on the corresponding diagonal. Then we have the forelimb stance phase. And then we have the flight phase, or the collection phase, when the horse is off the ground. The flight phase is where the horse is making most of its postural adjustments in the air. So if it’s got a problem it’s managing, it’s trying desperately to accommodate that problem during the stride. And then when it goes into the air, it’s trying desperately to get itself ready for the next stride to do it all over again.”

The system is capable of detecting minute variations in the horse’s stride that are effectively invisible to the human eye. “From an observational point of view, humans can’t detect these sorts of changes that we’re picking up. It’s simply happening too fast,” he says. The sample rate in StrideMaster’s sensors is 800 hertz, or 800 frames per second. The human eye, by contrast, cannot directly perceive more than about 60 frames per second. “That enables us to look at the stride in a very high level of detail,” he says. 

Hawke has accumulated so much data that it’s no longer necessary to have historic data on an individual horse in order to make a judgement about its soundness. Rather, there exists an “ideal” fingerprint for different categories of horse: “We have a Gp.1 fingerprint, we have a Gp.2 fingerprint, right down to a $10,000 claimer fingerprint, to use the American parlance,” he explains. In other words, soundness can be assessed against an ideal archetype. If a horse is more than two standard deviations outside of this ideal, that is considered an adverse change that the system then flags for the attention of the trainer.

So how is this “deviation” measured? “We’re tracking two or three things that are important: we’re tracking the amount of power they produce, and we’re tracking the amount of vibration they produce,” Hawke explains. Vibration is, essentially, any rapid change in acceleration. That is what is most likely to cause injury. Think of the horse as a four-cylinder engine, with the legs as the pistons. Each piston—or leg—moves in a set rhythm. As long as this rhythm is maintained, vibration will be kept to a minimum. But changes in rhythm (for example, because the horse is managing a problem) generate vibration which, in turn, generates damage. The sounder the horse, in other words, the less vibration. But with great power comes the potential to generate huge amounts of vibration. This explains why most of the horses that get flagged are competitive horses in whatever cohort they’re in. “They’re not horses that are running 20 lengths down the track,” says Hawke. “Generally, those horses are not producing enough power or vibration to get themselves into trouble. [The good horses] will always find a way to go fast,” he says.

While Hawke sees the technology primarily as an injury prevention tool, he acknowledges that its potential is broader than that: “From a social licence point of view, that’s where the pressure is: to manage these injury rates and welfare outcomes better than we have been. So that’s the primary focus,” he says. But the same technology could, in theory, be used to identify future elite performers: 

“When you compare, say, a Gp.1 horse to a low-rating handicapper, what we see is increased deviation from optimum,” he explains. “To take a metric at random: gravity. The acceleration of an object toward the ground caused by gravity alone, near the surface of Earth, is called ‘normal gravity,’ or 1g. This acceleration is equal to 32.2 ft/sec2 (9.8 m/sec2). If you drop an apple on Earth, it falls at 1g”. 

“The Gp.1 horse will be much closer to that 1g than the lower rating handicapper,” he explains. “[The lower-rated horse] is not as efficient. They’re losing power in all directions. They’re going up and down more, they’re going side to side more. Whereas the elite horse actually generates surprisingly less power, but it’s all pointing down the road in the right direction.”

Hawke is keen to emphasise that he is not marketing a diagnostic tool. Rather, trainers should see this technology as another tool in their toolkit: “When the trainer gets the information, either they come and seek more information or talk to their vets about what’s going on. The vet can review the stride on a stride-by-stride basis. And when we get down to that level of detail, we can actually, on most occasions, give some indication of what quadrant the problem is emanating from.”
But what if you could identify such problems without even galloping the horse? 

Stephen O’Dwyer thinks he has a solution. O’Dwyer is the founder of Irish start-up TrojanTrack, which uses video cameras to record the horse at the walk and, from there, identify any variations in its movement. “We take video data of 52 different parts of the horse at 120 frames per second,” he explains. “We then convert those parts into biomechanical data: joint velocities, accelerations, angles. And then we can compare that to the horse’s healthy baseline movement to track any deteriorations or imbalances that might be creeping in.” But wait. Horses are prey animals. Won’t they naturally try to mask any injuries at the walk? “Horses are herd animals, so rather than show any sign of injury, they try to hide it as much as possible, and that means compensating on a different limb or something like that,” O’Dwyer acknowledges. “But because we’re tracking 52 points, we’re able to pick up any tiny deviations, tiny nuances that won’t be picked up by the human eye. 

“In talking to a few of the vets, they say that when the horse is in its walk, it’s at its most comfortable,” he continues. “And because they’re in their most comfortable state, they won’t be trying to hide their injury as much.” O’Dwyer plans to incorporate trot movements in the future.

Like Hawke, O’Dwyer sees his technology primarily as another arrow in the trainer’s quiver, rather than a diagnostic tool. “It’s hard for the trainer to pick up on the whole horse at once,” he explains. “They might be staring at one limb while the hip isn’t moving, and they’d have to walk by again and check the hip, and then they’re not looking at another limb. We look at all four limbs landing, the hip movement as one of the limbs is landing. So it’s the whole package of the horse in one to really show the trainer exactly what is going on.”

O’Dwyer acknowledges that the technology is still in its nascency. He is currently running customer trials a couple of yards in Ireland while he tries to drum up the next round of investment. StrideMaster, meanwhile, has been adopted by racing authorities in the United States and in Hawke’s native Australia. But any technologies that can help spot potentially catastrophic injuries before a horse hits the track must be taken extremely seriously by an industry that can, at times, feel like it is operating on the razor’s edge of public acceptability. As Hawke says, “The first priority is welfare because we have to look after the animal. If we’re not seen to be looking after the animal, the whole game’s in trouble.”

It seems like it is only a matter of time before racing joins the ranks of other sports in embracing Big Data. Says Hawke: “If I walked into a major football club and said, ‘Who here’s got expertise in biometric sensor analysis,' half the football department would put their hand up because they’ve been doing it for 20 years. But the information can be used in so many different ways in terms of performance, breeding and training techniques. We’re just scratching the surface.”

How technology can quantify the impact saddles have on performance

By Dr. Russell Mackechnie-Guire

Thanks to advances in technology, it is getting easier for scientists to study horses in a training environment. This, combined with recent saddlery developments in other disciplines, is leading to significant progress in the design and fit of exercise saddles.

Back pain, muscle tension and atrophy are common issues in yards. Although there are many contributory factors, the saddle is often blamed as a potential cause. Unlike other equestrian sports, where the effect of tack and equipment on the horse has been investigated, until now there has been little evidence quantifying the influence of exercise saddles.

New era

The technological advances used in sport horse research are sparking a new era in racing, enhancing our understanding of the physiological and biomechanical demands on the horse, and helping improve longevity and welfare. For the trainer this translates into evidence-based knowledge that will result in marginal or, in some cases, major gains in terms of a horse’s ability to race and achieve results. Race research has always been problematic, not least due to the speed at which the horse travels. Studies have previously been carried out in gait laboratories on treadmills, but this is not representative of normal terrain or movement. Thanks to new measuring techniques, we can now study the horse in motion on the gallops. Evidence of this new era arises from a recent study published in the Journal of Equine Veterinary Science. It found areas of high pressures under commonly used exercise saddles which had a negative influence on back function, affecting the horse’s gallop and consequently performance. 

The pressure’s on

Researchers used a combination of pressure mapping and gait analysis (see Technology in focus panel) to investigate three designs of commonly used exercise saddles: full tree, half tree and three-quarter tree. The aim was to identify pressure magnitude and distribution under each of the saddles then to establish whether the gait (gallop) was improved in a fourth saddle designed to remove these pressures. 

Areas of high pressure were found in the region of the 10th-13th thoracic vertebrae (T10-T13). Contrary to popular belief, none of the race exercise saddles tested in this study produced peak pressure on or around the scapula. The pressures around T10-T13 at gallop in the half, three-quarter and full tree were in excess of those detected during jumping or dressage in sport horses. They were also higher than pressures reported to be associated with clinical signs of back pain. Therefore, it is widely accepted that high pressures caused by the saddle could be a contributory factor to back pain in horses in training.  

Three most commonly used saddle-tree lengths, plus the new design (purple 40cm)

Half tree: High peak pressures in the region of T10-T14 were consistent with the end of the tree.

Three-quarter tree: Peak pressure was localised on one side of the back at a time, depending on the horse’s gallop lead.

Full tree: Peak pressure was further back and, although not high, gait analysis demonstrated a reduction in the extent to which the hindlimb comes under the horse, reducing the power in the stride.

New design: A more uniform pressure distribution, recording the lowest peak pressures at each location.

Lower pressure leads to longer strides

When looking at propulsion, there are two important measurements: the angle of the femur relative to the vertical and hip flexion. When pressures were reduced beneath the saddle, researchers saw an increased femur-to-vertical angle in the hindlimb and a smaller hip flexion angle (denoting the hip is more flexed).

A greater femur-to-vertical angle indicates that the hindlimb is being brought forward more as the horse gallops.

A smaller hip flexion angle denotes the hip is more flexed, allowing the horse to bring his quarters further under him and generate increased power.

Improved hip flexion was recorded in the new saddle design (A) compared to a commonly used saddle (B).

When pressure is reduced in the region of T13, the hindlimb is allowed to come more horizontally under the horse at this point in the stride, leading to an increase in stride length. Researchers speculate that this could be due to the fact that the thorax is better able to flex when pressure is reduced.

Perhaps surprisingly, the study found that reducing saddle pressures did not result in any significant alteration in the forelimb at gallop. The major differences were recorded in hindlimb function. This could be explained anatomically; the forelimb is viewed as a passive strut during locomotion, whereas the hindlimbs are responsible for force production.

This is consistent with findings in the sport horse world, where extensive research investigating pressures in the region of the 10th-13th thoracic vertebrae has shown that reducing saddle pressure is associated with improved gait features in both dressage and jumping. 

Speed matters…

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Finding Owners

By Alysen Miller

Millennials: as the younger generation of trainers comes of age, could they teach the old guard a thing or two about attracting and retaining new owners to the sport? As the racing industry collectively seeks to recruit a younger, more diverse demographic, and trainers are having to get increasingly creative in order to entice new owners into the sport, it is the trainers of the social media generation who are taking the reins.

The best way to make a small fortune in racing, so goes the proverb, is to start with a large fortune. But how large? £22,595, to be exact. According to the Racehorse Owners Association, that was the average cost of owning a flat racehorse in the UK in 2017 (the last year for which figures are available); and that’s before entry fees, veterinary bills and insurance are factored into the equation. Based on a horse’s running an average of 7.4 times a year, that gives a ‘cost-per-run’ of £3,053—in other words, a snip at £20 per second. Translated into Millennial parlance, that’s a lot of pieces of avocado toast. In short, you don’t have to be royalty to participate in the sport of kings, but it helps. So where do trainers find a pool of people willing to submit their bank balance to this particular kind of reverse equine alchemy?

Robert Cowell

The answer—as for where you turn when you want to find out what type of sandwich you are based on, your star sign or who would play your best friend in the movie of your life—is social media. Increasingly, trainers are turning to Facebook, Instagram and Twitter to advertise their wares to the wider world. These days, seemingly every trainer—Millennial or not—and his dog have a social media account (just ask the latest star of the Twittersphere, Jamie Osborne’s infamous whippet, Bad Bobby). “I think Facebook, Twitter and Instagram certainly help reach a larger audience”, says the decidedly non-Millennial Robert Cowell who, at 50, would doubtless be the first to admit that he is more au fait with winning posts than Facebook posts. “A lot of people that we have engaged with are very interested in the day-to-day life of what goes on in a racing yard. Short videos and little pictures every now and again—just giving them an update of what we do—is certainly no skin off our nose, and if it helps people to understand our industry, then I think it’s a very good thing”.

But though the tools at today’s trainers’ disposal may be relatively new-fangled, it remains to be seen just how novel this approach is in reality. From social media to syndicates, trainers have always sought new avenues to bring racehorse ownership to a wider public and diversify their portfolio of owners. Now a common sight on racecourses throughout Europe and, indeed, the world, the first syndicates in the UK were set up by Kennet Valley Thoroughbreds and then Highclere Racing more than 20 years ago. Today, Highclere is one of the largest manager of syndicates in Europe, where syndicate ownership is increasingly popular even as sole ownership is declining. In the UK alone, 5,447 people participated in ownership via syndicates or other shared ownership schemes in 2018—an increase of 6.2% year-on-year. Compare that with a 1.4% drop in sole ownership over the same period. So what is it about the communal approach that appeals to owners? The most obvious answer is the price: for a fraction of the cost of owning a racehorse outright, a syndicate member can rub shoulders with the Queen and Sheikh Mohammed in owners’ enclosures from Ascot to York. Yet the calibre of some of the celebrity clientele (high-profile syndicate members have included Sir Alec Ferguson, Elizabeth Hurley and Carol Vorderman, who can surely be counted upon to have done the math) belies the theory that cost alone is behind syndicates’ popularity.

Indeed, research shows that the satisfaction rating for syndicate members is 8.2 out of 10, compared to 7.5 out of 10 for sole owners, according to a 2016 survey undertaken by sports marketing agency Two Circles on behalf of the ROA and the BHA. Instead, the suggestion is that syndicate ownership appeals to civilians and celebrities alike because it confers a sense of being a part of something larger than oneself; of belonging to a community with whom to share in the highs and lows—in other words, that sounds rather a lot like a social network (Mark Zuckerberg, eat your heart out). So why not go all out for syndicates and the relative security they provide, rather than putting all one’s eggs in the gilded baskets of capricious individual owners?

Edward Bethell

“I think syndicates are a great thing”, says Edward Bethell who, at 26, sits squarely in the ‘digital native’ demographic. “I think trainers should do more of it. But then syndicates are a full-time job in themselves because you need someone to manage them. People need to be updated regularly”. So where does Bethell think trainers, and particularly young trainers, should focus their efforts? “I’m a big believer in social media. I think it gets you out there.

For a smaller trainer or for a young guy, you’ve got to create a niche in the market for yourself. I think social media can only be a good thing as long as you’re using it in a positive way”. Bethell, who has worked in Australia for Gai Waterhouse and sojourned for a stint in France, has overhauled his father’s social media profile and is making a name for himself as something of a social media maven.

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Part I: The Thoroughbred Trainer in the Digital Age

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Published in European Trainer, January - March 2018, issue 60.

This is the first article in a two-part series on social media for thoroughbred trainers. It examines social media usage and issues faced by trainers who wish to promote their business online. Part II will focus on broader industry issues and how trainers may use social media to affect positive change and ensure the future of the sport.

In less than 15 years, social media has changed the way we meet, work, shop, communicate, consume news and entertainment, find romance, and more. Few aspects of our lives have been left untouched by this remarkable phenomenon. Social media has made a limited group of people incredibly wealthy, empowered others to create new businesses or expand existing ones, and made various individuals famous or infamous.

Simply defined, social media consists of online networks that allow users to connect, create, communicate, and share in virtual communities. And we cannot seem to get enough.

• 73% of Europeans use some type of social media.

• 41.7% of Europeans use Facebook, the most popular social media platform.

• Many Europeans, including three-quarters of Facebook users, log onto social media sites as part of their daily routine.

• Most European social media users utilize more than one social media platform.

• The growth of social media is likely to remain steady for years to come.

As a trainer, you may be one of the hundreds of millions of Europeans who is familiar with the ins and outs of social media. You may be an occasional, routine, or even heavy user.

Alternatively, you may be a hold-out who is too busy or privacy-oriented. Regardless of your personal opinion of social media, it is worthwhile to step back and examine how social media may assist in expanding your training business, or, alternatively, present potential risks including both civil liability and criminal violations.

As a trainer, unless you have a full roster of owners, it is wise to have a social media presence to promote your business. Consider the many positives:

Getting Found.....

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Michael Hourigan - The Gadget Man

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Bill Pressey (16 July 2009 - Issue Number: 13)